Introduction
Selvedge Denim List ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website.
Information We Collect
We may collect the following types of information:
- Account data: email address (for login and account recovery) and a username you choose (displayed publicly alongside any reviews you submit). Your password is stored hashed by our auth provider; we never see it.
- Content you submit: store reviews (star rating plus optional comment — these are public and visible to anyone, including search engines), saved searches, notification preferences, default view and location preferences, and any messages you send through our contact form.
- Affiliate click metadata: when you click an affiliate link, we record the link id, session id, timestamp, and (if you're signed in) your user id so we can measure which listings drive engagement.
- Usage data: pages visited, time on page, and navigation patterns, collected in aggregate via Google Analytics.
- Device and request data: browser type, operating system, device type, and IP address, retained in server logs for up to 30 days for operational troubleshooting.
- Cookies and local storage: authentication cookies set by our auth provider to keep you signed in; local storage for UI preferences (filter state, theme); cookies set by Google Analytics unless you opt out.
How We Use Your Information
We use the information we collect to:
- Provide and maintain our website and services
- Respond to your inquiries and provide customer support
- Improve our website and user experience
- Send you updates and marketing communications (with your consent)
- Analyze usage patterns and trends
- Protect against fraud and unauthorized access
Information Sharing
We do not sell, trade, or rent your personal information to third parties. We share information only with the processors listed below, and only to the extent needed to provide the service:
- Supabase — database, authentication, and file storage.
- Vercel — application hosting and edge delivery.
- Resend — transactional and contact-form email delivery.
- Google Analytics — aggregated visit analytics.
- Mapbox — map tiles and geocoding on location pages.
- Shopify — when we display product data from retailer stores that sell through Shopify.
Each processor has its own privacy policy governing how they handle data we send them. We may also disclose information if required by law, or in connection with a merger, acquisition, or sale of assets.
Publicly Visible Content
Reviews you submit — including the star rating, your optional comment, and your chosen username — are public. They appear on store pages, listing pages, and may be surfaced in search-engine results via structured data. Do not post anything you wouldn't want publicly associated with your username.
Cookies and Tracking
We use cookies and similar tracking technologies to enhance your experience. You can control cookies through your browser settings. Disabling cookies may affect some features of our website.
We may use third-party analytics services (such as Google Analytics) to understand how visitors use our site. These services may collect information about your online activities.
Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.
Your Rights
Depending on your location, you may have the following rights:
- Access and correction: view and edit most of your account data from your profile.
- Deletion: you can delete your own reviews from any store page. To delete your entire account, contact us via the form below.
- Opt-out of analytics: use your browser's tracking-protection features or an ad blocker to stop Google Analytics from loading.
- EU / UK residents (GDPR): you additionally have the right to data portability and to object to processing. We respond to requests within 30 days.
- California residents (CCPA): you have the right to know what personal information we collect and to request its deletion.
To exercise these rights, please contact us using the information below.
Third-Party Links
Our website may contain links to third-party websites, including denim stores and brands. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
Children's Privacy
Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.
Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.
Contact Us
If you have any questions about this Privacy Policy, please contact us: