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Maintenance
Proper care extends the life of your selvedge denim and helps develop beautiful, personalized fades over time.
The Golden Rule
Wash your raw denim as infrequently as possible. The longer you wait before your first wash, the more defined your fades will be — most enthusiasts wait at least six months.
Do
Don't
Topics
When to wash your raw denim for the first time, and how to do it right. Most enthusiasts recommend waiting 6 months to a year.
Learn moreMachine wash vs hand wash vs ocean wash. The pros and cons of each method and when to use them.
Learn moreAir dry vs tumble dry. How drying affects shrinkage, fades, and the overall life of your jeans.
Learn moreHow sunlight affects indigo dye and what it means for your fades. Tips for even wear patterns.
Learn moreHow to store your denim when not wearing. Hanging vs folding and protecting against moths.
Learn moreWhen to repair, how to reinforce high-wear areas, and finding a good denim repair specialist.
Learn moreRecommended
6+
Months
Before your first wash for optimal fade contrast
30+
Wears
Between washes after the initial break-in period
Cold
Water only
To preserve indigo and prevent excessive shrinkage