Okayama, Japan
Oni
Secretive Japanese denim label founded by industry veteran Masao Oishi, revered for extreme low-tension 'secret denim' fabrics with wildly slubby, irregular texture woven on vintage shuttle looms.
HQ
Okayama, Japan
Stockists
5 stores
Price range
$224 - $870
Profile
Oni is a selvedge denim brand based in Okayama, Japan. We track 105 listings across 60 models: 8 to 20oz, typically 13.5oz; mostly straight, relaxed tapered and relaxed straight cuts.
Prices run from $224 to $870, typically $295. 8 US stores carry it (CA, IN, NY and more).
Written from this brand's tracked listings, extracted specs and daily price snapshots.
At a glance
Price
from $224, typically $295
82 priced listings
Raw vs washed
0 raw, 21 washed
Common fits
Computed from what merchants state in their own listings, never inferred. Compare with other brands
Lineup
Oni models we track
48 more models in the catalog below.
Prices
What Oni costs
Lowest price we've seen
$224 on Sep 24, 2026
L722-12Zwash Ladies 12oz Selvedge Denim Zip-Fly Super Wide Straight
Stockists
Where to buy Oni
Find a store near you:CA (1)IN (1)NY (1)PA (1)VA (1)WA (1)
James Dant
Indianapolis IN43 tracked listings
Blue in Green Soho
New York NY19 tracked listings
Blue Owl Workshop — Seattle (Flagship)
Seattle WA12 tracked listings
Franklin and Peo
Philadelphia PA7 tracked listings
Blue in Green Denver
Division Road
Scottsville VA
Franklin & Poe
Standard & Strange – West Berkeley
Berkeley CA
Catalog
Recent products
03501-SVC-LOL- 9.5oz Selvedge Chino Coverall - Light Olive
ONI has been our holy grail brand from the very beginning, and we've finally bee...
Oni Denim 288-GC15 - 15oz Regular Straight Green Cast Denim
The 288 is Oni's version of a modern straight leg jean. It has a high rise, comf...
200-ISHIKAWADAI - 15oz Selvedge Denim - Wide Straight
ONI’s Ishikawadai denim is another special fabric from the brand that highlights...
Oni Denim 622-GC15 - 15oz Relaxed Tapered Green Cast Denim
The 622 is Oni's relaxed tapered silhouette. It features a roomy top block, lowe...
288CCD-GOLV - 15oz "Concrete Denim Grey Olive" Selvedge Denim - Classic Straight
ONI Denim's 288CCD-GOLV represents a masterful evolution of their acclaimed "Cru...
01507L-ISHIKAWADAI - 15oz Selvedge Denim Jacket - Type I
ONI’s Ishikawadai denim represents one of the most distinctive fabrics in modern...
Oni Denim 822-LS - 13.5oz Super Wide Tapered "Long Slub"
The 822 is Oni's Super Wide Tapered cut. With a relaxed rise and a roomy top blo...
295-ISHIKAWADAI - 15oz Selvedge Cinch-Back Denim - Loose Straight
ONI’s Ishikawadai denim is another special fabric from the brand that highlights...
288-13.7NEP - 13.7oz "Nep" Selvedge Denim - Regular Straight
The ONI 288 fit returns in a brand-new 13.7oz nep denim that’s woven at extremel...
Oni Denim 222-Kiraku - 12oz Super Wide Straight "Kiraku"
The 222 is ONI's widest fit, with a relaxed rise and a straight leg that falls c...
222-LS13.5 - 13.5oz Long Slub Selvedge Denim - Super Wide Straight
The ONI Denim 222-LS13.5 Long Slub Selvedge is a new fabric direction for the br...
270-60XX - 12oz Selvedge Denim - Just Right Straight
American denim from the 1960s ran lighter than the heavyweight Japanese fabrics ...
Tracking price since Oct 14, 2026
900HM-60XX - 12oz "Handmade" Selvedge Denim - Wide Straight
Before automated sewing machines took over the factory floor and rivets became t...
Tracking price since Oct 14, 2026
622ZR-BKBK "Secret Black" 20oz Selvedge Denim - Relaxed Tapered Fit
Details Sizing Brand Info ONI's Secret Denim has garnered a cult following for i...
Tracking price since Aug 18, 2026
246-GC15 "Greencast" 15oz Selvedge Denim - Clean Straight Fit
Details Sizing Brand Info ONI's Greencast Selvedge Denim combines authentic indi...
Tracking price since Aug 19, 2026
288-Asphalt "Low Tension" 20oz Selvedge Denim - Classic Straight Fit
Details Sizing Brand Info ONI's Asphalt Denim is a highly textured heavyweight f...
Tracking price since Sep 24, 2026
Community
Fade Gallery
Real wear from real owners - how Oni denim ages over months of wear and washes.
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