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Okayama, Japan

Secretive Japanese denim label founded by industry veteran Masao Oishi, revered for extreme low-tension 'secret denim' fabrics with wildly slubby, irregular texture woven on vintage shuttle looms.
HQ
Okayama, Japan
Stockists
5 stores
Price range
$235 - $355
Stockists
Catalog

ONI Denim's 288CCD-GOLV represents a masterful evolution of their acclaimed "Cru...
Tracking price since Aug 19, 2026

ONI’s 17oz Bumpy Denim is a newly developed fabric woven at ultra-low tension wi...
Tracking price since Aug 19, 2026

ONI’s Ishikawadai denim represents one of the most distinctive fabrics in modern...
Tracking price since Aug 19, 2026

The ONI 266 fit returns in a brand-new 13.7oz nep denim that’s woven at extremel...
Tracking price since Aug 19, 2026

The ONI 288 fit returns in a brand-new 13.7oz nep denim that’s woven at extremel...
Tracking price since Aug 19, 2026

This 18oz olive denim is woven at low tension on a vintage power loom using oliv...
Tracking price since Aug 18, 2026

ONI’s Ishikawadai denim is another special fabric from the brand that highlights...
Tracking price since Aug 20, 2026

ONI’s Ishikawadai denim is another special fabric from the brand that highlights...
Tracking price since Aug 20, 2026

Details Sizing Brand Info ONI's Secret Denim has garnered a cult following for i...
Tracking price since Aug 18, 2026

Details Sizing Brand Info ONI's Greencast Selvedge Denim combines authentic indi...
Tracking price since Aug 19, 2026

ONI’s 17oz Bumpy Denim is a newly developed fabric woven at ultra-low tension wi...
Tracking price since Aug 19, 2026

Every time we think Oni has shown us everything, they manage to surprise us with...
Tracking price since Aug 19, 2026

Every time we think Oni has shown us everything, they come back with a fabric th...
Tracking price since Aug 19, 2026

Oni’s Green Betacham pants are cut from an airy yet durable 8oz selvedge chambra...
Tracking price since Aug 19, 2026

Details Sizing Brand Info ONI's Greencast Selvedge Denim combines authentic indi...
Tracking price since Aug 19, 2026

ONI has been our holy grail brand from the very beginning, and we've finally bee...
Tracking price since Aug 23, 2026
Community
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Sign inAt a glance
Fabric weight
8-20oz, typically 13.5oz
31 of 84 products state it
Price
from $235, typically $295
61 priced listings
Raw vs washed
0 raw, 21 washed
Common fits
Straight, Relaxed Tapered, Wide
Computed from what merchants state in their own listings, never inferred. Compare with other brands